Job Brief

Our company is in need of a talented Professional Content Writer to create compelling blog posts, white papers, portal/ product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.

Responsibility

  • Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
  • Regularly produce various content types, including email, social media posts, blogs and white papers
  • Actively manage and promote our blog, and pitch articles to relevant third-party platforms
  • Edit content produced by other members of the team
  • Analyze content marketing metrics and makes changes as needed
  • Collaborate with other departments to create innovative content ideas
  • Collaborating with campaign managers, creative team, and designers
  • Building a following for brand on social media with creative work
  • Researching markets and industries to compare and create content that is innovative and original
  • Collaborating with campaign managers, creative team, and designers
  • Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
  • Coordinate with marketing and design teams to illustrate articles

Competencies

  • Able to align multiple brand strategies and ideas
  • Assists team members when needed to accomplish team goals
  • Able to multitask, prioritize, and manage time efficiently
  • Creating concise, eye-catching, and innovative headlines and body copy
  • Researching and organizing facts and sources
  • Consistently brainstorming and collaborating with team for new ideas and strategies
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Promote content on social media
  • Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

Your Profile

  • At least seven years of experience writing for a B2B audience
  • Bachelor’s degree in English, Journalism or related field
  • Excellent verbal and written communication skills
  • Excellent grasp of English language
  • Creative and innovative thinker and planner
  • Confident in producing work across multiple platforms
  • Self-motivated and self-directed
  • The ability to consistently meet tight deadlines